Marketing Channels
Track and optimize marketing channel performance across all books. Focus on channels that generate profitable customers, not just impressions.
Channel Performance Principle
A campaign that produces 100,000 views and no profitable customers is not a successful campaign. A smaller campaign that repeatedly converts the right buyers can be far more valuable.
Total Channels
18
Active marketing channels
Total Revenue
$740K
From all channels
Total Customers
6,915
Profitable customers acquired
Avg ROI
233%
Across all channels
Channel Performance Comparison
Top Performing Channels
#1
Social Media
Used in 9 books
$156.2K
Net Profit
Revenue
$211.5K
Cost
$55.3K
Customers
2,020
Avg ROI
261%
#2
Email Marketing
Used in 4 books
$131.7K
Net Profit
Revenue
$159.5K
Cost
$27.8K
Customers
1,500
Avg ROI
446%
#3
Church Programs
Used in 2 books
$103.3K
Net Profit
Revenue
$120.0K
Cost
$16.7K
Customers
1,200
Avg ROI
616%
#4
Marriage Conferences
Used in 1 books
$44.2K
Net Profit
Revenue
$52.0K
Cost
$7.8K
Customers
520
Avg ROI
567%
#5
Church Partnerships
Used in 1 books
$36.5K
Net Profit
Revenue
$45.0K
Cost
$8.5K
Customers
380
Avg ROI
429%
All Marketing Channels
| Channel | Books | Revenue | Cost | Profitability | Customers | Avg ROI |
|---|---|---|---|---|---|---|
| Social Media | 9 | $211,500 | $55,300 | $156,200 | 2,020 | 261% |
| Email Marketing | 4 | $159,500 | $27,800 | $131,700 | 1,500 | 446% |
| Church Programs | 2 | $120,000 | $16,700 | $103,300 | 1,200 | 616% |
| Marriage Conferences | 1 | $52,000 | $7,800 | $44,200 | 520 | 567% |
| Church Partnerships | 1 | $45,000 | $8,500 | $36,500 | 380 | 429% |
| 1 | $35,000 | $7,100 | $27,900 | 285 | 393% | |
| Business Podcasts | 1 | $35,000 | $7,100 | $27,900 | 285 | 393% |
| Chamber of Commerce | 1 | $35,000 | $7,100 | $27,900 | 285 | 393% |
| Ministry Conferences | 1 | $28,000 | $6,200 | $21,800 | 245 | 352% |
| Business Networks | 1 | $18,500 | $4,200 | $14,300 | 195 | 340% |
| Parenting Blogs | 1 | $0 | $3,200 | $-3,200 | 0 | 0% |
| Church Family Ministries | 1 | $0 | $3,200 | $-3,200 | 0 | 0% |
| Financial Podcasts | 1 | $0 | $4,500 | $-4,500 | 0 | 0% |
| Church Financial Programs | 1 | $0 | $4,500 | $-4,500 | 0 | 0% |
| Counseling Centers | 1 | $0 | $5,800 | $-5,800 | 0 | 0% |
| Support Groups | 1 | $0 | $5,800 | $-5,800 | 0 | 0% |
| Recovery Centers | 1 | $0 | $6,200 | $-6,200 | 0 | 0% |
| Church Ministries | 1 | $0 | $6,200 | $-6,200 | 0 | 0% |